Are you ready to step into the world of fashion — and question it?

“Generation Zukunft – Fashion & Impact” is now live! Join our new interactive  e-learning course designed to empower young people to understand, challenge, and rethink the fashion industry.

Bist du bereit, in die Welt der Mode einzutauchen — und sie kritisch zu hinterfragen?
„Generation Zukunft – Fashion & Impact“ ist jetzt live! Entdecke unseren neuen interaktiven E-Learning-Kurs, der junge Menschen dabei unterstützt, die Modeindustrie zu verstehen, zu hinterfragen und neu zu denken.

The EU Packaging and Packaging Waste Regulation (PPWR) introduces new requirements for how products are packaged, labelled and shipped across the European market. For fashion brands, especially small and medium-sized enterprises, this raises practical questions: Which obligations apply to my business? When do they take effect? And where do I start?

This webinar explains the regulation and turns it into concrete next steps. It is structured in three parts:

• Legal context: what the PPWR is, its scope, key timelines and its impact on the fashion sector

• Implementation in practice: concrete steps, practical information, tools and sources to help companies prepare

• Insights from practice: perspectives on how companies are adapting their packaging approach

The session is designed for fashion SMEs, brands and industry professionals who want a clear, accessible overview without legal jargon. Participants can bring their questions to the Q&A.

Speakers will be announced shortly.

About the organizers
The webinar is organized by the European Fashion Alliance, Fashion Council Germany and Flanders DC as part of JUST FASHION, an EU-funded project that brings together partners across Europe to support fashion SMEs in the transition towards a more sustainable, resilient and competitive industry. Within the project, this webinar is one of a series of activities providing companies with practical knowledge on the regulatory changes shaping the sector.

Participation is free of charge.

Funded by the European Union. Views and opinions expressed are, however, those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be held responsible for them.